Volume 16 Issue 4 - 2010

Social Responsiblity, Philanthropy and Entrepreneurship in the Sports Industry

Access a copy of this issue:

482-487 Editorial: The role of social responsibility, philanthropy and entrepreneurship in the sport industry
Vanessa Ratten, Kathy Babiak
488-494 Interview: The future of sports management: A social responsibility, philanthropy and entrepreneurship perspective
Vanessa Ratten
495-514 Towards a community centred approach to corporate community involvement in the sporting events agenda
Laura Misener, Daniel Mason
515-527 The impact of cause-related marketing (CRM) in spectator sport
Ki Tak Kim, Yu Kyoum Kim, Dae Hee Kwak
528-549 The role and relevance of corporate social responsibility in sport: A view from the top
Kathy Babiak
550-556 Cause-related sport marketing: Can this marketing strategy affect company decision-makers?
Richard L Irwin, John Clark, Tony Lachowetz
557-565 Developing a theory of sport-based entrepreneurship
Vanessa Ratten
566-586 Corporate social responsibility in sport: Stakeholder management in the UK football industry
Richard Tacon, Geoff Walters
587-600 Addressing ecology and sustainability in mega-sporting events: The 2006 football World Cup in Germany
Harald Dolles, Sten Söderman
601-621 A model for improving board performance: The case of a national sport organisation
Lesley Ferkins, Gael McDonald, David Shilbury

Book Reviews

622-623 Journal of Website Promotion Vol 1(1)
Richard Nelson (ed)
Reviewed by Noel Tracey
624-624 Principles of advertising. A global perspective (2nd edn)
Monle Lee and Carla Johnson
Reviewed by Edwina Luck

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