Interview

The future of sports management: A social responsibility, philanthropy and entrepreneurship perspective

Vanessa Ratten
AJ Palumbo and JF Donahue Schools of Business Administration, Duquesne University, Pittsburgh, United States of America

PP: 488 - 494

Abstract

Sport management as an area of business management has gained ascendancy in the past decade with more people becoming interested in how sport incorporates social benefits in a society. Sport integrates social initiatives by enhancing an organization's competitiveness by improving its public image. Social responsibility and philanthropy in sport has become a mainstream business issue and the entrepreneurial ways that sport-related organizations do this is becoming more important.

This paper interviews a well-known international sport academic and practitioner on the future directions sport management will take. As social responsibility, philanthropy and entrepreneurship in the sport sector are becoming more integrated, it is important to consider how sport management will change in the future.

This paper focuses on sport management as an inspiring field of business management that has an accessible audience towards social responsibility. Sport management also offers a rationale for promoting social responsibility and philanthropy to organizations and business leaders that have an opportunity to model socially responsible practices in the sport context.

Keywords

sports management; social responsibility; philanthropy; entrepreneurship

View references

References

Desbordes M (Ed) (2006) Marketing and football: An international perspective. London, UK: Elsevier.

Desbordes M and Bolle G (Eds) (2005). Marketing et football: Une perspective internationale. Voiron, France: Presses Universitaires du Sport.

Desbordes M, Ohl F and Tribou G (2004) Marketing du sport (3rd ed.). Paris: Economica.

Dyreson M (2001) Maybe it's better to bowl alone: Sport, community and democracy in American thought. Culture, Sport and Society 4(1), 19-30.

Elkington J (2004) Enter the triple bottom line. In A Henriques and J Rochardson (Eds), The triple bottom line: Does it all add up? (pp. 1-16). London: Earthscan Books.

Falt E (2006) Sport and the environment. Environmental Health Perspectives 114(5), A268-A269.

Forbes (2007) Sport teams valuations. Retrieved March 2007 from http://www.forbes.com/forbeswireless/ebooks.html

Fullerton S (2010) Sports marketing. New York: McGraw-Hill.

Garten J (2003) A new year, a new agenda. The Economist, 55.

Graham S, Neirotti LD and Goldblatt JJ (2001) The ultimate guide to sports marketing. New York: McGraw-Hill.

Healy T and Cote S (2001) The well-being of nations: The role of human and social capital. Paris: Organisation for Economic Co-operation and Development.

Holt DB (1995) How consumers consume: A typology of consumption practices. Journal of Consumer Research 22(1), 1-16.

Kott A (2005) The philanthropic power of sport. Foundation News and Commentary 46, 20-25.

Laszlo E (2001) Macroshift: Navigating the transformation to a sustainable world. San Francisco: Berrett-Koehler.

Mullin BJ, Hardy S and Sutton WA (2007) Sport marketing (3rd ed.). Champaign, IL: Human Kinetics.

Porter ML (2008) On competition, updated and expanded edition. Boston: Harvard Business School Press.

Richelieu A and Pons F (2006) Toronto Maple Leafs vs. F.C. Barcelona: How two legendary sports teams built their brand equity. International Journal of Sports Marketing and Sponsorship 7(3), 231-250.

Savitz AW and Weber K (2007) The sustainability sweet spot. Environmental Quality Management 17(2), 17-28.

Senge PM, Laur J, Smith B, Schley S and Kruschwitz N (2008) The necessary revolution: How individuals and organizations are working together to create a sustainable organization. New York: Doubleday.

Signitzer B and Prexl A (2008) Corporate sustainability communications: Aspects of theory and professionalization. Journal of Public Relations Research 20(1), 1-19.

Toepfer K (2003) Sport and sustainable development. Speech presented at 5th World Conference on Sport and Environment, Turin, Italy. Retrieved from http://www.unep.org/Documents.Multilingual/Default.asp?DocumentID=364&ArticleID=4316&l=en

Navigate: Archives | Contents | Top of page

Sign Me Up for latest release updates

*  Email Address:
    First Name:
    Last Name:
*  I am interested in::





 

Web Feed

Latest Articles

Special Issues

Healthcare Management: Progress, problems and solutions
Volume 18/5
Summary

Educating for Sustainability and CSR: What is the role of business schools?
Volume 17/5
Summary | Contents

General issue + Stability & Change section
Volume 17/4
Summary | Contents

Social Responsiblity, Philanthropy and Entrepreneurship in the Sports Industry
Volume 16/4
Summary | Contents

Corporate Governance: Structure, Process, Practice
Volume 16/2
Summary | Contents

Profitable Margins: Gender and Diversity Informing Management and Organizational Studies
Volume 15/5
Summary | Contents

Family Business: Theory and Practice
Volume 15/3
Summary | Contents

Re-conceiving the Artful in Management Development and Education
Volume 14/5
Summary | Contents

Achieving Work-Life Balance
Volume 14/3
Summary | Contents

Services Marketing: Linking the Employee-Customer Interface
Volume 14/2
Summary | Contents

Australasian Entrepreneurship
Volume 13/4
Summary | Contents

Global Service Sector Management
Volume 13/2
Summary | Contents

Managing Emotions and Conflict in the Workplace
Volume 12/2
Summary | Contents

crossref.org - The citation linking backbone



Website by Arrowsmith Websites Sunshine Coast. Business & Government Websites, Social Media, Web Hosting, Domain Names & SEO. Website Design Sunshine Coast, Australia.