Management characteristics, attitudes and the decision to export
Norman E Philp
School of Business, Charles Sturt University, NSW 2640
Rumintha Wickramasekera
School of Business, Charles Sturt University, Bathurst NSW
PP: 1
Abstract
The incessant trend towards the internationalisation of the marketplace will continue to dominate the agendas of managers of Australia's manufacturing establishments as they approach the next millennium. Empirical studies of the determinants of the firm's export marketing behaviour have been quite prolific and internationally comprehensive (Aaby & Slater 1989) and the characteristics and attitudes of the firm's main decision makers are often posed as important explanatory variables.
The current study also examines the significance of managerial characteristics, commitment and attitudes towards exporting behaviour, by concentrating on a sample of firms drawn from a single industry (food and beverage processors) and with similar size and locational characteristics (small-medium firms located in regional Victoria).
Keywords
export behavior, management commitment, management attitudes, export decision
References
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