Management characteristics, attitudes and the decision to export
Norman E Philp
School of Business, Charles Sturt University, NSW 2640
Rumintha Wickramasekera
School of Business, Charles Sturt University, NSW 2640
PP: 1
Abstract
The incessant trend towards the internationalisation of the marketplace will continue to dominate the agendas of managers of Australia's manufacturing establishments as they approach the next millennium. Empirical studies of the determinants of the firm's export marketing behaviour have been quite prolific and internationally comprehensive (Aaby & Slater 1989) and the characteristics and attitudes of the firm's main decision makers are often posed as important explanatory variables.
The current study also examines the significance of managerial characteristics, commitment and attitudes towards exporting behaviour, by concentrating on a sample of firms drawn from a single industry (food and beverage processors) and with similar size and locational characteristics (small-medium firms located in regional Victoria).
Keywords
export behavior, management commitment, management attitudes, export decision
References
Aaby NE and Slater SF (1989) 'Management Influence on Export Performance: A Review of the Empirical Literature, International Marketing Review 6(4): 7-22.
Andersen O (1993) On the Internationalization Process of Firms: A Critical Analysis, Journal of International Business Studies Second Quarter: 209-231.
Barrett NJ and Wilkinson IF (1985) Export Stimulation: A Segmentation Study of the Exporting Problems of Australian Manufacturing Firms, European Journal of Marketing 19(2): 53-71.
Bilkey WJ (1978) An Attempted Integration of the Literature on the Export Behaviour of Firms, Journal of International Business Studies 9(Spring-Summer): 33-46.
Cavusgil ST and Naor J (1987) Firm and Management Characteristics as Discriminators of Export Marketing Activity, Journal of Business Research 15: 221-235.
Hosmer DW and Lemeshow S (1989) Applied Repression Analysis, New York: Wiley.
Karpin Report (1995) Industry Task Force on Leadership and Management Skills, Enterprising Nation: Renewing Australia's Managers to Meet the Challenges of the Asia-Pacific Century, Canberra: AGPS.
Leonidou LC (1995) Export Stimulation Research: Review Evaluation, Integration, International Business Review 4(2): 133-156.
McKinsey and Company (1994) Lead Local Compete Global: Unlocking the Growth Potential of Australia's Regions, Office of Regional Development, Department of Housing and Regional Development.
Norusis MJ/SPSS (1993) SPSS for Windows, Release 6.0 SPSS Inc: New York.
eContent Home
