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Kiwi International Airlines: Judo strategy and its limits
Stephen Bowden
Department of Strategic Management, University of Waikato Management School, Hamilton, New Zealand
Abstract
The story of Kiwi Airlines is a brief one. Begun on a ‘shoe-string' in 1994 by Ewan Wilson, the airline had collapsed by 1996. But during that brief time Kiwi Airlines had a dramatic effect on trans-Tasman airfares. This case is designed to allow a discussion of the reasons behind Kiwi Airlines initial success and ultimate failure. The case is particularly suited to explaining Judo economics or Judo strategy.
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