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Growth at Hubbard's Foods?

Jodyanne Kirkwood
Department of Management, University of Otago, Dunedin, New Zealand

Diane Ruwhiu
Department Of Management, University of Otago, New Zealand

Abstract

Dick Hubbard is the founder of Hubbard's Foods Limited. The company is based in Mangere, Auckland. This case highlights the entrepreneurial flair that Dick has, as well as his stance on social responsibility. Hubbard's has grown from a micro-business into a large business with 120 staff, while maintaining a family based culture. It is this question of whether the business should grow further that is the focus of the case.

 



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