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The Warehouse Group: Entry into Australia
Stephen Bowden
Department of Strategic Management, University of Waikato Management School, Hamilton, New Zealand
Abstract
The Warehouse Group has been a company synonymous with growth and success in New Zealand since Stephen Tindall founded the company in 1982. By 1999, The Warehouse had become the largest retailer in New Zealand and had continued to steam ahead since. In early 2001, incoming CEO Greg Muir faced a real challenge in transferring that success across the Tasman into Australia. In August 2000, The Warehouse had acquired the Clint's crazy Bargains/Silly Solly's chain of 115 discount variety stores in Australia. Could The Warehouse implement their format in Australia and would it be as successful as in new Zealand?
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