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St. James Hospital: A case in crisis management

Charles H Patti
School of Advertising, Marketing and Public Relations, Queensland University of Technology, Brisbane QLD

Abstract

This definitely was not the type of day That St. James hospital CEO, Paul Ryan, was expecting. As the groundbreaking ceremonies for the Hospital's new addition were about to begin, Paul found himself facing an unsympathetic press and an angry group of protestors. Clearly, he had a crisis on his hands.

 



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